We are super thrilled that Animal Ortho Care founder Derrick Campana was selected to be “The Face” of The Dodo, the popular website devoted to sharing compelling video stories featuring animals (your know the ones- they make you giggle or leave you grabbing for a box of tissue).
We recently caught up with Matt Pickar, Executive Producer of Originals at The Dodo, to learn more about The Dodo and why they’re excited to work with Derrick– our modern-day Dr. Dolittle. Here’s what Pickar shared:
What is the mission behind The Dodo brand?
The Dodo's mission is to create visually compelling, entertaining, highly shareable animal videos and stories for everyone who loves animals. From people who are obsessed with their pets all the way to committed animal advocates, we want our audience to connect with animals through our stories, and feel empowered to help where help is needed.
How did the Dodo learn about Derrick and Animal Ortho Care's work?
I'm going to answer this question with a story: I joined The Dodo earlier this summer as the Executive Producer of Original Content. Over my first few days I spoke with multiple people on the staff about the people and stories that they found compelling and inspirational. We discussed numerous individuals and organizations that are making a difference for animals all around the world, and the name that kept popping up was "Derrick Campana". Not only was I hearing all about this guy from Virginia who makes prosthetics, but he kept making guest appearances in other stories as well. Finally, I asked one of our editors "What's the deal with this guy?" He shrugged and simply said, "All roads lead back to Derrick." That to me is the perfect answer to your question: "All roads lead back to Derrick."
What excited you about the work Derrick is doing with animals? Why do you think his work might inspire your audience?
What particularly excites me about Derrick's work is that it's so unique and makes such a positive and immediate impact in the lives of both his animal patients, and their people. I also am impressed with his dedication to helping as many types of animals as he can, and giving many of them second chances to live their happiest lives. His passion for animals is evident, and the animals' stories are engaging and emotional. I think that's why our audience is so inspired his work, he is literally helping animals get back on their feet, and that concept is a universal one. Who doesn't love a great comeback?!
How does Derrick represent the values and the mission behind The Dodo?
Derrick is a great partner for us because he is in many ways the living embodiment of our mission. His work is visually compelling, inspiring and emotional, and he is a compelling character who truly cares for animals. This combination is a successful formula in creating highly entertaining and shareable content in which his animal patients are put front and center. This allows for our audience to connect with them and their stories, and empower them to make a difference for animals in their own lives.
What does Derrick's role entail? What's do you have planned?
One moment that really struck me when I first started talking with Derrick was his insistence that if we were to form a partnership, the focus needed to be on the animals. At The Dodo, we put animals front and center, and Derrick is a great partner in helping to spread this message in an entertaining and meaningful way. Right now we are in development on some projects that we are very excited about - but unfortunately cannot reveal too much at this point!
What has been the reaction of your audience to the work Derrick and his team do?
This is an easy answer - this link sums up our audience's reaction to Derrick: https://www.facebook.com/thedodosite/videos/1173611706106836/
26 million views and counting! It's clear that Derrick has struck a chord with our audience!
Have there been any past individuals or brands that have represented The Dodo in this way? If so, who were they?
Derrick is the first person who we signed to a development agreement. Along with Group Nine Studios, we are so eager introduce Derrick to an even larger audience and are excited for what's on the horizon.